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Lululemon’s customers are individuals seeking not only quality products but also exceptional services that align with their expectations. Notably, Lululemon’s goal is not only to make customers as sales associates but rather offer appealing services. As a result, the fact that customers opt for expensive products rather than the cheap alternatives brings many questions regarding the quality offered by the Lululemon. In fact, the yoga pants provided by Lululemon sell at a faster rate that makes it challenging to keep up with the demand. While these prices may be viewed as high as compared to the competing brands, the company sells its stock at a faster rate.
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In this case, it appears that the company provides its products nearly three times the prices of its competitors. While most competitors offering the product sell it at twenty-five and fifty dollars, Lululemon offers the product for prices ranging from seventy-eight and one hundred and twenty-eight dollars. Among the major products provided by the company include the yoga pants. For instance, in a situation where customers walk into Lululemon premises without an idea regarding their preference, the employees offer the necessary assistance to help them in making the right choice that aligns with their needs.īased in Vancouver, Canada, Lululemon athletic offers high-quality products at exceptional prices. By doing so, lululemon influences its current customers to bring more consumers to purchase its products. In this regard, their approach results in the creation of a good reputation. The company’s customer care provides customers with exceptional service from the time they enter the premises. Lululemon not only focuses on selling goods, but it also aims at establishing healthy relationships with its customers and community in general. Who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need? Define the generic business-level strategy used by Lululemon.Lululemon’s high pricing strategy only makes it harder to catch up to Puma and compete for market share.Lululemon Athletica Inc. Puma’s prices are low, ranging between $40 and $60, which enabled it to increase sales by 18.4% in 2019 with double-digit growth in all regions and divisions.
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Lululemon uses a high pricing strategy, with half of its products retailing up to $20 higher than average. The company has outlets in more than 120 countries with almost 11,000 employees worldwide. Puma despite fierce competition from Adidas and other companies maintained its reputation through all these years. That is when Adidas was formed after the split. However, the brothers could not keep peace with each other and split in 1948. Founded by the two brothers, Rudolf and Adolf Dassler, the company became the third-largest producers of the sports apparels and accessories. Puma is a German multinational corporation that produces and designs athletic apparel, shoes, and accessories.